Have you ever been frustrated on a video meetings or video call? Most people have.
In this article, we’re going to cover how to enable your business to perform better with video in 2020.
This will be a clear breakdown of what needs to happen to “video-enable” your business.
If you jump into the average business zoom call, it will generally be held up by late arrivals, look like the muppets show, and not accommodate collaboration.
It also projects an unprofessional and unorganized look.
The worst that can happen when speaking to your internal team is wasting time and inducing “video call fatigue”.
But if you’re wanting to impress prospects, clients, and partners, it’s time to implement a video strategy. The last thing you want is prospects coming away from meetings feeling tired and frustrated.
Stop being responsible for bad video meetings experiences
When building a client-facing video environment that pairs as a hyper-productive team environment, it’s important to remove the following:
- Poor quality connections.
- Technical setup problems
- Bad video camera quality.
- Bad audio that echoes or cuts in and out.
- A noisy background cluttered with people not in the call and conversations/office noises.
It’s especially important when you’re speaking with another company (partners, clients, or prospects) who have also set up a dedicated video meeting room to host calls.
You don’t want to be the person fumbling around trying to get the technology to work.
You might not think it’s that it’s a big deal, but it could cost you business.
I’ll bet you’re more likely to go with the company who came across as switched on, sharp, and presented through a flawless video experience, over the people constantly apologising for the video interruptions, or messing around with audio and mics.
Although nobody will outright say anything, impressions matter. People will remember feeling annoyed at the call quality just as much, if not more than what you have to say if you’re responsible for bad video experience.
To bring a good video experience to the table, you first need a table.
So you want to set your business up for some great video conferences?
It’s maybe about time to start looking into creating a video space. Although you can get by with a webcam and laptop, it’s prone to tech issues, interruptions, and doesn’t work for having multiple people in the same space.
Here are some simple solutions that tick all the boxes:
The huddle room
A huddle room is a small video conferencing space. It’s designed for one to three people to sit around and host flawless video conferences without distractions.
Think account managers working with clients and partner, or calls to manage a team project.
No headset, technical setup, or wires that get in the way.
The hardware requirements are generally a medium-sized display, a small table, booth area, and Poly conference device with smart noise cancellation technology. This can be switched for a BYOD (Bring your own device) station.
This setup could also be in an open space.
Planning to set up your own huddle room? Check out this article, How to Choose the Best Huddle Room Technology, for a complete guide that best suits your organisation.
The video meeting room
A meeting room is similar to the huddle room. However, the conferencing device is generally upgraded to fit everyone in the video frame.
A Poly X30 works great as a dedicated video device. It covers everything needed, and will work out cheaper than buying speakers, microphones, computer / laptop and a camera separately. It will also remove all the wires, and generally perform better overall for video conferencing.
A Boardroom is an option for larger group video meetings. Just because of the upsized room, doesn’t mean the setup needs added complexity. You can quickly and easily fit an existing boardroom with high-grade video conferencing in under 2 hours.
The kit required is usually a device such as a Poly X30 or X50, depending on your requirements. Simply plug this in with any Monitor and pair with the touch screen controller that allows you to easily join and start calls.
Do I need a video room?
The short answer is no if you’re happy for everyone in your company to crowd around laptops forever.
But when you can set up video spaces with all the furniture and equipment for under £200 / month, it generally makes sense when you consider all the advantages.
You might like this article that explains the process further: How to set up a video conferencing room