Video Strategies that are Proven to Grow your Business Faster

More and more companies are strengthening their video strategies as the video is a powerful business growth tool. In this article, we look at the future trends of video as a growth enabler. Traditional telephony is becoming obsolete. 69% of workers believe that video calls are equally or more important than voice calls. (Global News Wire) Being aware of upcoming communication trends and collaboration tools helps your company evolve too rapidly changing workplace behaviours.

Many companies are adopting a “video first” culture

69% of workers believe that video conferencing will be equally or more important than voice calls. (Global News Wire) You may not be quite ready to rip out your phone lines and install video phones on every desk yet.  But there are still many ways to adopt a “video first” culture within your business.  The compelling statistics in this article are the research-backed evidence why you should consider going “video-first”.

How to adopt a video-first culture

  • Encourage the use of face to face video calls over any other form of communication
  • Equip your team with feature-rich, user-friendly video software that works with all other video software
  • Upgrade and standardise your video conferencing estate
  • Use collaboration software like Microsoft Teams
  • Install video-enabled huddle rooms
  • Consider installing desktop video phones

Video enable your business’ key relationship builders – (normally your sales or support team).

Fully mobile workforce – Companies are using video to increase remote worker engagement

According to Forbes, remote working is set to increase by 77% in the next 2 years. Company owners have woken up to the benefits for their team and their profitability. 77% of remote workers report higher productivity levels when working from home. (Connect Solutions).

The business value of a highly engaged remote workforce

  • Companies with highly engaged employees grow twice as fast as those with low engagement (Gallup) 
  • 87% of remote employees say they feel more connected with teams and projects when using video conferencing (Gigaom)
  • 72% of employees remark that telecommunications in their work have a high impact on employee retention.

Companies are kitting out their homeworkers with decent home office video setups

With this in mind, many companies have decided to kit out their homeworkers for success. They’ve invested in decent homeworker video setups, harnessed productivity software like MS Teams, and subscribed to modern video software providers.

The benefits of this are clear:

  • Decent video software and hardware avoids downtime due to failed video calls and drop-outs
  • Provide high quality, immersive video calling experience that increases user adoption of video
  • High quality, ergonomically setup conferencing kit avoids conference call fatigue by ensuring that your body is in a natural position.

Companies are investing in video-enabled huddle rooms

73% of video meetings involve just 2-4 people (Wall Street Journal), but most video enabled spaces are much bigger than this. This wasted space and incompatibility means your workers waste time hunting for meeting room spaces.

Driven by video loving consumer preferences, workplace behaviours are rapidly changing. Research shows that while people still schedule meetings, real-time, organic meetings are much more popular. These pop-up meetings occur fluidly, without a calendar invite, as project actions are driven. Critically, these meetings tend to be held with smaller groups of people, for shorter lengths of time (under 30 minutes). Huddle rooms enable this way of working. They speed up project completion and enable people to dip in and out of productive video meetings on the fly. By shortening project timelines, video calls save companies 15%-30% of the total project cost (Wainhouse).

Companies are ditching their legacy video kit and investing in simpler, all-in-one conferencing devices

The days of clunky, bespoke video conference rooms are numbered. The cost of video conferencing devices has also decreased ten-fold since 1998. (Computer Weekly).

Devices have become much simpler, like the Poly X30 and X50 that does three conferencing jobs in one simple device. This innovative hardware busts apart the notion that you need a swanky multi-vendor conference solution to achieve auditorium quality sound and production style video standards. The devices boot up in Zoom/Teams, are super easy to use and 1 device does everything amazingly well.

The Poly X series enables you to affordably standardise your video room estate across both small and large conference rooms. This enables you to introduce one simple video call joining process right across your company. By working with one single hardware supplier, this strategy also lowers your video estate running costs and complexity.

Visit this article and learn how to implement real Simple Solutions for Video Enabled Conference Rooms of All Sizes for your organisation.

Companies are firing up productivity with video first collaboration software

It’s no coincidence that the fastest-growing companies in the world (90% of fortune 1000 companies) use MS Teams (Microsoft).

The business benefits of using Teams are compelling:

  • Make decisions over 17% faster 
  • Save an average of 4 hours a week per person
  • Avoid around 50 unnecessary trips per year

(Forrester Consulting) 

With over 75 million active daily users, (The Verge) face-to-face video call collaboration is at the heart of MS Teams. With a click of a mouse, the programme enables companies to meet face to face, anywhere in the world. Screen sharing, presentations, team chat and project management is built in as standard. MS Teams sits at the heart of the Microsoft Office Suite, connecting teams and speeding up project delivery.

Interoperability – Companies want to be able to connect video calls on different video platforms

The days of needing four or five different video licenses should be well gone. Modern video software connects to them all seamlessly. Connecting a call from Microsoft Teams to a Zoom user should be a doddle. This interoperability reduces the cost and complexity of your video strategy while delivering tangible business benefits.

Companies want a deeply tailored, branded and personalised meeting room experience

Corporate video software platforms are very “vanilla” experiences that are standard across millions of users. These days, bespoke video meeting rooms are designed around you as a virtual extension of your branded office environment. Imagine your own, high definition, fully customised video experience. Your own logo, fonts, imagery, and brand colours are expertly woven through every single step of the video call. Right from the welcome screen, to the joining process, during the call and your exit screen, your personal profile is displayed, and your brand is showcased in prime positions. You can even provide a waiting area with a 90-second video explainer, a web link, or a personal message.

Sales and support teams are becoming fully video-enabled

Big companies like Samsung now provide 1 click customer service video calls directly embedded into their website. This video call service is browser-based and pops up instantly. As smaller companies follow suit, we see the move towards video happening much more rapidly.

The benefits of video calls to help with technical support calls are undeniable. Imagine a customer video calling a technical support engineer for help with a broken-down washing machine. The engineers can quickly see the fault codes and troubleshoot the device with “eyes-on” what is going on in real-time.

Sales teams are the relationship-building powerhouses within your company. It makes perfect sense to equip them with video first. They are then empowered to hold high quality, face to face conversations with your customers and prospects. This transforms their communications into rapport building, personalised communication. Interactions are brought to life, building deeper relationships. 70% of our communication is non-verbal, so video calls make conversations more meaningful and better understood. Enabling your sales team to become fully video-enabled within their every-day role boosts your sales results. Face to face interaction brings communication to life.

People are using video calls as productivity tools

Technology-enabled teams are using video recording functionality and AI-based language processing apps to supercharge their own productivity.

  • Video calls are recorded and shared as a meeting recap for reference or people who could not join
  • People use voice to text apps (like on Google) to transcribe video calls for a variety of purposes. These documents can then be edited to become: Marketing materials (like blog articles), training documents and meeting minutes for circulation
  • People are using in-built call recording, paired with video recording/editing apps such as Loom to replace meeting notes. Instead of taking notes, they simply record calls as a reference to review afterward. People also edit video call recordings down to shorter clips as a new way of sharing information. Editing a ten-minute slice of video takes a few seconds, rather than writing copious notes. We speak 3 times faster than we write. (Stanford) In our company, you’ll hear team members say… ”I’ll ping you a Loom” instead of “I will send you some information.” As productivity short cuts go, it’ speeds us all up.

Industrial and construction companies are using RealWear video headsets

RealWear video headsets are worn in industrial settings, normally by technical experts or people in managerial roles. The use of these devices increases the value and productivity of your highly skilled staff. The devices are highly rugged, drop proof, dust, and water-proof. Hands-free usage keeps people talking while working in hands-on settings. They connect your factory floor to your board room, using live video feeds of what’s actually going on. There’s no need to down tools, remove PPE, or leave the working environment. While wearing the devices, workers remain aware of their surroundings, risks, and situation,  improving your health and safety.

Check out this great article to learn what makes RealWear Video Headsets – Powerful, Hands-Free Communication in Any Environment, and how it can leverage your technical support experience.

Companies are investing in a decent video marketing strategy

Consumers love video and their enthusiasm is driving workplace behaviours. Marketers are waking up to video as one of the most powerful tools in their repertoire. Short video explainers, product demos and even case studies are becoming more popular. These are both embedded in websites and shared on social media. Marketing strategies are also becoming “video first” with powerful results. Users engage 88% more with websites that have video. Videos are shared 1200% more than images and text. (

Diverse communications technologies converge

Companies are using dedicated video meeting rooms to talk face to face with anyone, anywhere, on any device using any video platform. Communication barriers are being broken down.

Video meeting rooms are now a place to seamlessly connect people using traditional telephones, mobile phone, tablets, laptops and video headsets. With 1 click people can join a call via a web browser, an app, or even on a completely different video software.

Emerging Video Technologies

As video popularity further increases, we see the use of wearables, such as video headsets and augmented reality (AR) and virtual reality (VR) technologies creeping into the video space. These technologies can add identification labels onto the screen for all meeting attendees. They can transcribe the words of speakers to the on-screen text as they talk. This includes any jargon they use as well as real-time translation.  The addition of VR technologies, such as a Hololens (Microsoft), allows you to look at spatial data (3D images and renderings). Those images are displayed using a single Hololens device to everyone on the screen.  You can use Hololens to invite others to join the video call with their avatar. They can review the 3D spatial data in real-time from anywhere in the world to provide their opinions.

In a further convergence of video technologies, drone footage, sometimes is used to enhance project understanding during video conferences.

Planning to set up your own video conferencing room? Find out how in this article, How to set up a video conferencing room.

The video market is set to grow exponentially

The work from home directive has been a huge catalyst to the already fast-growing video sector. The number of Zoom meetings increased twenty-fold between Nov 19 and Mar 20 (Skillscouter) The unstoppable increase in MS Teams usage has further boosted video with the market set to be more than $20 billion by 2024. (Hubspot)

Savvy business owners recognise upward trends in the market and changes in working practices and use them to grow their own businesses. If you are planning to harness the business growth hacking benefits of video, please speak to our expert team about your video strategy.

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